E-shock : the electronic shopping revolution , strategies for retailers and manufacturers [Material Impreso]

Por: Kare-Silver, Michael de
Datos de publicación: New York: AMACOM, 1998Descripción: 279 p. diagrs., grafs., tbls., ilusISBN: 978-0-8144-0497-3Tema(s): VENTA AL POR MENOR | COMERCIO ELECTRONICO | MARKETING EN INTERNET | INTERNETResumen: Contiene: 1. Overview: the key conclusions. 2. Definitions and consumer trends. 3. Learning from the pioneers in electronic selling. 4. Future growth of electronic shopping: look out for the 2005. 5. The ES test: how to tell how much your business is going to be affected. 6. How can retailers respond? 7. Ten strategic options for retailers. 8. The store of the future. 9. Rapidly improving technology meets growing consumer demand. 10. The world is changing: assets to knowledge. 11. Structural difficulties with the Internet will be overcome. 12. How can manufacturers respond? 13. Manufacturer's ten strategic options. 14. The new marketing imperatives: marketing in the electronic age. 15. Setting the strategy and mobilising the organization.
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Contiene: 1. Overview: the key conclusions. 2. Definitions and consumer trends. 3. Learning from the pioneers in electronic selling. 4. Future growth of electronic shopping: look out for the 2005. 5. The ES test: how to tell how much your business is going to be affected. 6. How can retailers respond? 7. Ten strategic options for retailers. 8. The store of the future. 9. Rapidly improving technology meets growing consumer demand. 10. The world is changing: assets to knowledge. 11. Structural difficulties with the Internet will be overcome. 12. How can manufacturers respond? 13. Manufacturer's ten strategic options. 14. The new marketing imperatives: marketing in the electronic age. 15. Setting the strategy and mobilising the organization.

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